Digital card rips launches by PrizePicks, OG.com push gaming deeper into murky space

KEY TAKEAWAYS PrizePicks launched PrizePicks Packs last month, and OG.com followed last week with OG.com Rips, joining Fanatics and Underdog in selling digital trading card packs. PrizePicks argues a digital rip is the online version of a 150-year-old card business and delivered a 70-page legal white paper to state attorneys general before launch. No regulator oversees the category, so operators set their own age, identity and spending limits while lawsuits test live breaks and repacks. Trading card packs once sat on the tobacco counter, then in the bubblegum aisle, and later behind the glass at the local hobby shop.