Google opens YouTube Masthead to certified online gambling advertisers

Sports betting ads have run in the slot since 2022, while affiliate sites that are not required to hold a state or national gambling registration remain excluded. Certified online gambling advertisers will be able to run ads in the YouTube Masthead, the large banner at the top of the YouTube homepage, from 21 October 2026. Who can use the Masthead Sports betting ads have been allowed in the Masthead since September 2022 . Daily fantasy sports ads followed in May 2023, but only in Canada, India and the US .