How AS Monaco and Payhound are building a partnership beyond visibility

Payhound recently made a splash in the payments segment after becoming AS Monaco’ s official B2B crypto payment partner for the 2026/2027 season. But why is this type of partnership important both for the football industry and PSPs? Insider Sport talks with Matthias Reichwald , Chief Revenue and Marketing Officer at AS Monaco, and Elton Dimech , Managing Director at Payhound, and discusses the role of networking, hospitality and Monaco’s global business ecosystem in creating value beyond brand exposure. How did the partnership between Payhound and AS Monaco come about?