Seminole Hard Rock Hollywood Debuts Latin Gaming Experience

HOLLYWOOD, FL – Seminole Hard Rock Hotel & Casino Hollywood has unveiled Zona de Fuego, Florida’s first fully integrated Latin gaming and entertainment experience, during a preview held as part of its Hispanic Heritage Month celebration, “My Rhythm. My Flavor. ¡Mi Gente!” The launch builds on the resort’s commitment to the Latin community, with more than 75 Latin artist performances and Latin-focused events and concerts on property in 2026. Hard Rock Live’s lineup includes upcoming performances by Ricky Martin, Dalvin La Melodia, Marcello Hernandez, Grupo Niche and Menudo.