The one feature operators stay for, and how to check it before choosing a platform

In this article, brought to you by NuxGame, COO Mariia Baranova explains why quality service is the one feature operators stay for, how to spot a provider whose service will last and what to ask before choosing an igaming platform Why do companies leave a supplier? A global survey of nearly 4,000 B2B decision makers in 13 countries, published by McKinsey on 28 May 2026, found that the top reason for switching is inconsistent information from different teams, followed by not being able to reach knowledgeable people. Igaming operators will recognise both.