‘Buy Crypto’ Google Searches Hit Yearly Highs: Is Retail Coming Back?

However, the tide has turned since then, as retail investors have shown a different attitude. The charts we will display in this article prove that the actual Google queries about BTC or crypto as a whole plummeted, especially during bear market years. Now, though, there’s an interesting change. The first chart below shows that ‘buy crypto’ searches plummeted at the end of 2021 – right at the time when BTC and the alts were charting then-ATHs, and went below 20 for over a year; yes, it coincided with the bear market.