8 tennis stars named most marketable athletes in the world - Alcaraz and Sinner not No.1

Eight tennis stars have been named among the world’s most marketable athletes in 2026, with one of them coming in at No. 1. SportsPro released their annual list of the world’s 50 most marketable athletes earlier this week, with several top tennis players named alongside the likes of Erling Haaland and Charles Leclerc. While Carlos Alcaraz and Jannik Sinner were among those in the top 50, they couldn’t claim the top spot. Instead, Aryna Sabalenka was named the most marketable athlete in the world – despite losing her No.