Amelco launches Amplify to end the white label era

New AI-powered platform gives operators the tools to instantly build, customise and launch their own sportsbook and casino in-house Amelco, one of the world’s leading sportsbook and iGaming platform providers, has launched Amplify, an AI-powered development platform that gives betting, casino and lottery operators the tools to build, customise and control their technology stack. The platform connects Amelco’s regulated sportsbook, iGaming, player account management (PAM) and wallet systems directly to a suite of AI developer tools. This allows in-house operator teams to design, test and launch new features in days, without having to rely on inflexible legacy white-label software.