Analysis: Local sports broadcasts consistently outdraw competing national telecasts

Both MLB and the NBA are looking towards building aggregated local streaming hubs in the near future with the hope that bundling local rights into a league-wide package can draw the interest of deep-pocketed streamers like YouTube or Prime Video. As it turns out, a new analysis by Playfly Sports seems to support the leagues’ bull case. The analysis, first reported by Sports Business Journal , shows that local live sports broadcasts across MLB, the NBA, and the NHL consistently and significantly outdraw competing national live sports broadcasts in the same window.