Baffled Fans React as Chase Elliott Former Sponsor Announces Shock NASCAR Return

For NASCAR fans, Chase Elliott and NAPA have become almost inseparable. The partnership dates back to 2014, following him from his Xfinity Series days into the Cup Series and through his championship-winning career. But there was another familiar brand that once shared the No. 9 Chevrolet’s spotlight: Hooters. The restaurant chain backed Elliott for several seasons before its relationship with Hendrick Motorsports ended in 2024. Now, after an unexpected absence from the sport, the brand is making a return that has caught fans off guard.