BetMGM shifts focus to higher-value US markets amid rising competition

CEO Adam Greenblatt said the strategy has allowed BetMGM to maintain its position in the US despite lower marketing investment BetMGM CEO Adam Greenblatt said the operator is shifting investment towards higher-value customers and markets in the US as it seeks to navigate an increasingly competitive betting landscape in the country. Speaking during a post-Q3 investor call, Greenblatt set out how BetMGM is becoming more selective about where it deploys capital. He said that the operator is targeting markets and customer segments where it can achieve stronger returns.