Beyond the fixture list: why fast betting content belongs at the core of the sportsbook

In this article brought to you by Oddin.gg, director of fast betting content Pete Camden argues fast betting content lets sportsbooks be built around the bettor instead of the fixture list Most sportsbooks are shaped by a constraint they don’t generally think twice about: the fixture list. Kick-off times, time zones and off-seasons determine when bettors can place wagers. But the bettor’s interest and availability run on a different timetable – one set by their own personal calendar. In any single market, the competitions bettors follow are in play for only a few hours each day.