Bloom reiterates Hearts' title ambition ahead of Celtic Park return

Tony Bloom has reiterated that he would be "really disappointed" if Hearts fail to win the Scottish Premiership within a decade. The Brighton chairman completed a near £10m investment in the Tynecastle Park club last summer and instantly vowed to "disrupt the pattern of domination of Scottish football". At their first attempt, Hearts - who are the only team in Scotland with access to Bloom's Jamestown Analytics network - missed out on a first top-flight title since 1960 on the final day of the season.