Callaway Claims No Sales Hit From Good Good Driver Ad Controversy

The impact of the Callaway-Good Good driver ad controversy is still being felt, but the golf equipment company said its sales weren’t impacted. Callaway did not suffer a significant sales hit after backlash to its controversial co-branded driver ad with Good Good Golf, the company said on its Q3 earnings call on Thursday. But the brand’s public image did take a noticeable hit, Callaway’s top executive admitted. “Needless to say that that whole incident was a serious one for us.