Corinthians sign up with Shopee as principal shirt sponsor

October 13 – Corinthians have signed Shopee as principal shirt sponsor for the final nine games of the Brasileirão, the latest quick fix in a Brazilian sponsorship market turned upside down by the government’s betting ban. The e-commerce platform replaces Esportes da Sorte on the front of the shirt, with additional exposure across LED boards at Neo Química Arena and the club’s digital channels. Financial terms were not disclosed. The interesting part is how quickly the commercial picture at Corinthians has changed.