JMU expected to triple TV rights revenue in move from Sun Belt to American Conference

The latest domino in conference realignment has fallen. James Madison University is headed from the Sun Belt Conference to the American Conference. The news caps a meteoric rise for the Dukes, a school that has been at the FBS level for fewer than five years, joining the Sun Belt in 2022 after sustained success at the FCS level. Moving from the Sun Belt to the American represents another step up in competition for JMU, but as we’ve learned in recent rounds of realignment, schools often have to make sacrifices when leaving one conference for another.