Kevin Durant’s $10bn venture signs LeBron James to new role after 81x return on initial investment

Kevin Durant is raking it in on and off the court. The NBA great signed a two-year, $90 million contract extension with the Houston Rockets in 2025. His career earnings are already over $500 million and he has put the money to good use. KD and his investment vehicle 35V have made over 100 investments in fintech, artificial intelligence, media, and health and wellness. One of those was fitness tracker, WHOOP, which recently raised $575 million in a Series G investment round that valued the company at $10.1 billion.