Lando Norris makes big business move with investment in £500m hospitality company

Lando Norris's investment portfolio has just got a little more interesting. The reigning Formula 1 champion has taken a stake in Seat Unique, a UK-based ticketing and VIP experience provider. According to Sky News, the McLaren driver joined in a £20million financing round that was completed this year. The amount he personally invested and the equity he received are currently unknown. Seat Unique runs a marketplace for licensed premium seating for high-end events, usually sporting. Among its partnerships are exclusive rights to distribute tickets for UEFA Euro 2028 and the scheduled Joshua-Fury heavyweight boxing match.