LeoVegas: "The true value of AI in sportsbook operations is unlocked when technology and human expertise work hand in hand"

SBC Summit brought together key figures from across the sports betting industry earlier this month, including Andre Zammit, SVP of Sportsbook at LeoVegas Group . During the event, Zammit joined the panel “Sportstech Intelligence: How Live Data Shapes Smarter Odds,” which explored how real-time information is changing sportsbook pricing, trading, and player engagement. In this interview with Yogonet , Zammit discusses the growing role of AI and automated trading , how operators balance speed with accuracy and risk management, and why human expertise remains essential to interpreting data.