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Luka Doncic Joins LeBron James In Lawsuit Against AI App

Reported by Joey Haverford, Heavy Sports

Image: Heavy Sports

Popular NBA MVP candidate Luka Doncic reunited with LeBron James in the most unexpected way possible involving a lawsuit. Doncic joined James to sue sports betting company Playvision In over their “Bron AI” app. The AI powered app uses the images of both NBA superstars without any partnership or consent on their end. Basketnews reported the following news about the lawsuit: “Following James’ lead, Doncic has reportedly issued a cease-and-desist letter to PlayVision Inc., the company behind the AI-powered app “Bron AI.” The letter accuses the company of illegally using his name, likeness, and image in its advertisements without authorization.

This is an excerpt. The reporting belongs to Heavy Sports.

Read the full report on heavy.com
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