Michael Jordan Is ‘All In’ on Racing After Legal Fight: NASCAR CEO

While the basketball world laments the absence of Michael Jordan from the sport, NASCAR is reveling in the icon’s deepening motorsports involvement. NASCAR CEO Steve O’Donnell said at the Front Office Sports Tuned In media summit Tuesday that Jordan, the co-owner of 23XI Racing, is “all in” about the future of racing. “He shows up at every race. He’s passionate about the sport, and for NASCAR, you can’t pay for that,” O’Donnell said about Jordan.