NWSL chief Jessica Berman reveals Ted Lasso's impact on women's football

NWSL commissioner Jessica Berman has praised the impact of Ted Lasso in raising the profile of women's football beyond the traditional audience. The Apple TV comedy's fourth season features the real-life Kansas City Current and their home ground, CPKC Stadium, as the show moved its focus to AFC Richmond's women's team. Berman believes the storyline has helped bring the women's leagues into the wider cultural conversation, highlighting the significance of seeing women's football represented on screen. Berman became commissioner of the NWSL in 2022, with the league since growing in terms of visibility, partnerships and media rights.