Paddy Pimblett is the new face of Roley's beer as UFC star leads expansion

UFC star Paddy Pimblett has joined forces with a beer with a difference - one packed with vitamins while lacking in calories. Pimblett, who is on course to challenge for the UFC lightweight title next year, has joined British beer brand ROLEY’S as a shareholder and global strategic partner. The brand’s proprietary fermentation process adds up to 400 times more naturally occurring B-Vitamins and reduces calories by up to 35.8 per cent compared to rival pints.