Partnership Playbook: MLB boom, Madden ads and Kalshi

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. Did you know two billion Madden games are played every year? That’s the equivalent of 23,000 NFL seasons every single day. Well, now you do. I think we should be concerned about how these figures translate into screen time, but NFL sponsors will be rubbing their hands. The league and EA are adding real-world stadium advertising into the virtual game, opening up another route to reach fans.