PBA CEO Pete Murray Shares Major 2027 Plans & Sports Betting Ambitions: Exclusive

PBA CEO Pete Murray shared major plans for the league's 2027 schedule. Murray outlined how the Professional Bowlers League (PBA) will continue its strong momentum, as well as future sports betting ambitions. Murray is no stranger to being at the helm of a major sports property, having previously served as the CEO for the PFL. According to Murray, in his first year at the helm of the PBA, the league averaged 500,000 live viewers per event. Now, he aims to build on the success of this year as the PBA expands its coverage and competition.