PGA Tour Nears $100M Visa Deal as Brian Rolapp Lands Biggest Sponsorship Yet

A logo on a tee marker is one thing. Visa appears to be buying something considerably larger: a share of how the PGA Tour funds its next decade. Sources report that they have almost completed an agreement, and while neither side talks about it publicly, both camps often stay silent before a formal announcement. The deal would stand as the largest commercial win of Brian Rolapp’s time running the tour from Ponte Vedra — and it carries a sharper edge than the headline number suggests.