Q&A with Justin McDonald, Executive Vice President and Chief Marketing Officer, Breeders’ Cup

Q: This is the 43rd Breeders' Cup since its inception in 1984. How has it evolved since you joined the organization in 2012? The racing product has always been extraordinary from day one, so what we try to do is invest more significantly in the experience around it – from enhanced hospitality, elevated food and beverage offerings, and just the overall fan and participant experience. We want to make sure everything surrounding the racing feels just as amazing as the product on the track and be worthy of a world championship.