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RCR and Trackhouse Identified as Prime Outside Investment Targets Amid $100M NASCAR Charter Boom

Reported by Chionia Libania Colaco, Essentially Sports

Image: Essentially Sports

NASCAR’s ownership landscape is attracting outside money, with private equity firms and investors from other professional sports looking toward racing. Rising charter values and greater certainty around team ownership have made Cup organizations attractive, putting two familiar names in the spotlight. “In recent months, Trackhouse and Richard Childress Racing are among the teams that industry executives have pointed to as potential targets. Legacy has said publicly that it is back in the market seeking more funds, and Michael Jordan’s flashy 23XI Racing makes a natural target for stick-and-ball investors to eye,” According to Adam Stern of Sports Business Journal The…

This is an excerpt. The reporting belongs to Essentially Sports.

Read the full report on essentiallysports.com
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