S&P Global: Sports Still King on Prediction Markets

It’s not earth-shattering news to those that avidly follow prediction markets, but sports event contracts remain the lifeblood — a status that’s likely to be amplified now that the U.S. is into the heart of football season. The S&P Global Market Intelligence Kagan US third-quarter 2026 Consumer Insights survey asked respondents about their use of prediction market platforms, finding that just 10% of respondents traded on a yes/no exchange over the past year, but 70% of prediction market users traded sports event contracts.