Skin in the beauty game. PSG agree 2-year L’Oréal deal

October 12 – Paris Saint-Germain have signed L’Oréal Groupe as the club’s official beauty partner on a two-year deal running through 2028. The partnership starts with Vichy Laboratoires, L’Oréal’s dermocosmetics brand, which becomes official skincare and haircare partner of the men’s first team. Vichy products will be supplied at the PSG Campus and the Parc des Princes, and the brand will work with the club on health initiatives and educational content on integrative health. Other L’Oréal brands will offer fans exclusive experiences at selected home matches.