Texas Tech paid Skydance Sports $999K to make Paramount+ docuseries about football program

A few months back, Paramount+ announced that The Program: Texas Tech , a four-part docuseries about the Red Raiders football program, would launch in September. That announcement wasn’t unusual, as docuseries that go inside a pro or sports franchise are all the rage these days. However, something was unusual about how this specific project came together. According to Daniel Libit at Sportico , Texas Tech paid Skydance Sports, the company’s sports-centric production studio, $999,999 to film the four-part series. Per a term sheet, the university agreed to pay a “studio fee” over three installments.