U.S. firm Relevent signs UEFA deal from '28-'36

UEFA on Tuesday confirmed it has signed a deal with Relevent Sports, owned by Miami Dolphins owner Stephen Ross, to market and sell commercial rights for all UEFA national team competitions from 2028 to 2036. Relevent beat out CAA Eleven, which did UEFA's media, sponsorship and licensing rights, in addition to account management and other associated commercial services for the past 15 years. The contract spans two editions of the men's UEFA European Championship in 2032 and 2036, as well as the UEFA Nations League and European qualifiers for the Euros and World Cup .