Allwyn Reshapes Executive Team as National Lottery Sales Continue to Decline

Allwyn, the operator of the UK National Lottery, has carried out a significant restructuring of its senior leadership team as it works to reverse a sustained decline in ticket sales. The overhaul, announced on 5 November, includes the elimination of three executive roles and the creation of new positions focused on digital and marketing capabilities. The changes form what Allwyn describes as the next stage of its transformation of the National Lottery under the Fourth Licence, which the company began operating in 2024.