Allwyn UK set for biggest Christmas promotion of National Lottery

Allwyn UK will launch its biggest campaign to date, bringing the entire National Lottery portfolio together under a single Christmas brand platform for the first time. Scheduled to debut on Saturday 7 November, ‘ This Christmas It Could Be You’ will run for 10 weeks through to early January. The campaign will be promoted across television, outdoor, cinema, digital and retail, alongside creator partnerships with the LadBible. The campaign is Allwyn’s first overarching festive theme since becoming steward of the National Lottery in 2024.