Denmark takes aim at gambling-like features in kids’ games with new campaign

On Monday, the Danish Gambling Authority (Spillemyndigheden) unveiled a new public awareness campaign aimed at informing parents about gambling-like features embedded within children’s video games. Called “ Casino in the Children’s Room” , the initiative seeks to broaden the discussion around young people’s digital habits from mere screen time concerns to the nature of in‑game content and mechanics. Many popular video games aimed at children are coded with features resembling traditional gambling, including loot boxes, random reward mechanics, and in-game purchases.