'Taking people for fools' - Gloucestershire to rebrand as Bristol for T20 Blast

Gloucestershire will no longer compete in the T20 Blast under the county's name, instead rebranding to Bristol from 2027. The club have played all formats of the county game since 1870 as Gloucestershire but are taking the strategic decision to change identity in a bid to "reach a new audience" to address falling ticket revenue. The club revealed their intentions in a club strategy meeting for members in the Grace Room in the pavilion at Bristol's Seat Unique Stadium on Wednesday night, with another meeting set for Thursday evening in Cheltenham to discuss the plans.