​“Over a Million More People Watched”—Former FOX Voice Blasts NASCAR’s Streaming Pivot With Bold Reality Check

One NASCAR race drew roughly 1.5 million viewers. The next reached 2.6 million. The difference has raised an uncomfortable question for a sport trying to grow its audience during the NFL-heavy fall: how much does it matter where fans can watch? With the Cup Series championship approaching, NASCAR cannot afford to overlook either the money attached to its media deals or the viewers it could be missing. Former FOX broadcaster Kenny Wallace has been weighing that trade-off, using the contrasting audience figures to question whether NASCAR is getting the balance right.