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Tom Brady driving record numbers for Fox Sports social channels

Reported by Yahoo Sports

Image: Yahoo Sports

Tom Brady is proving to be just as much a needle mover at Fox as he was during his playing days. According to Austin Karp at Sports Business Journal, Fox Sports is on pace for its best season ever in NFL content views across social media platforms, and the seven-time Super Bowl-winning quarterback has driven much of that success. Fox Sports has posted 768 million views across all social media channels, a 27% year-over-year increase, with content around Brady (through Shadow Lion, Brady’s production company ) accounting for 77 million of those views, a 76% jump from the same point…

This is an excerpt. The reporting belongs to Yahoo Sports.

Read the full report on sports.yahoo.com

Also carried by Awful Announcing

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