Bucs-Cowboys attracts 16.73 million viewers on Thursday night

The most recent game, between the Buccaneers and the Cowboys, averaged 16.73 million viewers. Per Amazon, it was the most-watched Week 5 of the entire Thursday night package. The Thursday night package averages 17.52 million viewers through its first four games (the package starts in Week 2). It’s an 11-percent increase over the 2025 pace. The Cowboys always draw a big audience, and the Week 4 game ended up being far more competitive than anyone could have expected, with the Bucs getting their first win of the season and sending the Cowboys to 2-3.